We began as a small inspirational journal store, but we’ve grown into an empowering wellness brand for women on a mission!

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Our journals combine spiritual guidance and mindset tools to help you thrive—all in a sturdy, purse-friendly design.

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Explore our complete collection of journals at Journaling is Self-Care LLC, designed... 

Meet Our Founder and Learn Our Empowering Mission

"I will never say that I empower anyone. That feels arrogant to me because when you look at the definition of the word "empower," it states that you're giving someone the authority or power to do something.

I'm not in control of you. I can't give you permission and power over your own life, it isn't mine to give— it's always been yours.

What I do is provide you with self-help resources and guidance to embrace spiritual healing that includes self-empowerment while prioritizing self-care.

And again, the ability to do that is already within you, the issue is that it's been buried beneath mountains of untruths that have made you feel guilty about taking care of yourself and raising your self-esteem.

That's where I come in: I simply teach you how to clean out the limiting beliefs and societal expectations that have prevented you from living authentically. From there, you are both empowered and self-reliant."

-Frida Rose, Journaling is Self-Care LLC Founder